COUNTING ON COMPANY CULTURE
As business owners, it can be a daunting task to ensure all of your operations are streamlined and implemented.
Planning and strategy, finances, legal responsibilities, marketing, sales, HR….it can be a lot to take on. With all of this to focus on, the internal culture is not always a top priority. However, your company culture affects not only your staff, but also your processes, efficiency, and even sales. You should ensure your company culture is working for you and not against you.
Your culture helps to define your identity
Your business may offer the same exact product or service as your competitors, so how do you differentiate? By showing how your company’s priorities, vision, mission, and other company identifiers, your customers can better connect with you.
Attract and retaining good talent
With a nearly infinite number of industries and businesses to choose from, offering only a paycheck is not a good enough reason for top-quality employees to want to work for you. Employees are looking for a company that can provide a steady paycheck and good benefits. Aside from what’s in their contract, they also want to feel valued and that their work makes a difference. Boosting employee morale is great in building a good culture where employees will want to join and stay.
Increased productivity
When employees are immersed in a culture that focuses on results and the people they serve, there is likely to be increased productivity in the workplace. On the same note, employees who support one another and want their fellow colleagues to succeed will demonstrate excellent work ethic and complete tasks timely. It is important that employees feel supported and have the tools they need to do their jobs well.
Established core values
While there are many elements to a culture that are lived and not written, having core values written out can be very effective. Knowing, advertising, and prioritizing these values have several benefits. Potential employees who are considering applying to your company can see if their values align with yours before wasting any time with applications or interviews. Emphasizing the importance of these values with your team can keep them aligned on process and procedure, goals, and coworker relations.
Great company cultures
It’s easy to talk about great cultures, but we think some examples will help you to recognize elements of a company culture that are most important to you.